The Home of Keneklis Business Writing

By Judy Keneklis, Keneklis Business Writing LLC

Writer’s block, anyone? Is that blank sheet of paper driving you crazy? Even the most professional of writers occasionally faces writer’s block. Procrastination creeps in … until a looming deadline is staring you in the face and you know you need to do something — fast! Then the panic sets in. But fear not. Develop a strategy to overcome writer’s block, and you’ll find yourself in the driver’s seat the next time you’re faced with creating an important written document — whether it’s a critical e-mail message, a report, a proposal or a technical white paper.

By Judy Keneklis, Keneklis Business Writing LLC

There’s a growing disconnect in the corporate world between what CEOs expect and what marketing delivers. Why? Facing a weak economy and more sophisticated customers, CEOs want to create meaningful and sustainable differentiation from their competition. And many CEOs perceive marketing as being too tactical and not focusing on the organization’s bottom line.

By Judy Keneklis, Keneklis Business Writing LLC

A good marketing plan is critical to success — and an important step in achieving your marketing objectives. If you expect your business to thrive, you need to look at every aspect of your marketing strategy and manage your efforts the same way you manage other areas of your operation.

By Judy Keneklis, Keneklis Business Writing LLC

When I travel abroad, I love to do research by looking through guidebooks, travel magazines, and the Internet in search of popular as well as off-the-beaten-track sights, good locally owned hotels that reflect the country's culture, and charming restaurants serving well-prepared regional specialties. So I develop an expectation about the experience I'll have before I arrive at my destination.

By Judy Keneklis, Keneklis Business Writing LLC

Language evolves over time in response to a changing world. Just think, if I had suggested 10 short years ago that you Google a name or word you’d like to learn more about, you wouldn’t have known what I meant. Yet, today, “Googling” is a quick and easy way to find information about a specific subject.